Not much has happened around here the last few weeks for me to write about. I’ve mostly been busy with finishing up my classes for the semester and haven’t had hardly any time to work on the new app. Sad face. After I missed my earlier goal for releasing the app in October, I was going to shoot for a holiday release. And now, I’ve missed that timeframe too! That’s alright though. The more I think about it, the more I realize that it’s probably a bad time to release anyway. I had great sales numbers last year at Christmas, but that was on an already established product, and I was fortunate enough to get a nice feature in several app stores worldwide. When it comes to releasing a new app, however, it seems like so many people shoot for December, and so many people/companies put their apps on sale for the holidays that the competition is just insane! So, while I’m a little sad the app isn’t done yet, I don’t mind taking a little more time to get it right and release at more reasonable time. One thing I am going to try to crank out here in the next few days though is an update to my current app theDrumDictionary. It’s been a while since I’ve added any new content, and I’m sure people are wondering if I’ve abandoned the app. For this type of an app, though, I think it’s really important to keep people engaged and keep new content coming. The problem is, after several months of no updates, I’m getting pretty much the same average downloads per day, so it’s hard to be motivated to keep working on it! Whenever I get time to work on apps, I just want to work on the new one and get it done, not spend my time on this other one that’s already doing OK. Anyone else ever get that feeling? How do you find the balance between working on new stuff and maintaining the old, especially when you’re not using any IAP, so there’s no monetary incentive for providing more content? I’d love to hear some of your strategies or tips!
So, I promised a numbers post about my app theDrumDictionary almost a month ago and still haven’t delivered. I’m hear to make good on that promise. I must say up front that I’m no spreadsheet wiz or chart master when it comes to tracking my app sales – I have enough things to worry about when it comes to creating and managing apps, so I like to let other people do my dirty work. When my app first came out, I purchased and downloaded My App Sales and I used it every day. The app began having some issues though after the release of iOS 4. It appears they’ve been working on this and it may be running just fine by now. Unfortunately, I somehow lost the SVN repository info to be able to check out the latest version from them, so, I haven’t been using the app much lately. The new iTunes Connect web interface is a million times better than it was, and they’ve even released the iOS app for downloading and viewing sales reports, but I still don’t care for it too much. The tool that I use most often now – and where all my charts and graphs are coming from, is App Annie. It’s a great tool that automatically downloads sales reports and gives you all sorts of nice ways to view the info. Also tracks reviews and ratings, App Store features, and ranks for any and all of your apps. They say they’re in open beta, but it’s still a really solid, free (for now?) service.
Alright, enough with the introductions, onto the numbers.